Zero Motorcycles CEO Issues Statement Regarding Harley-Davidson’s Investment in Alta
This is a press release from Zero Motorcycles…
The following is a statement from Zero Motorcycles CEO Sam Paschel on Harley-Davidson’s investment in Alta and entrance into the electric-motorcycle space:
“For the past 12 years, we have not just been selling motorcycles: We’ve been leading the movement and we’ve been helping to create the category of electric motorcycles. Competition is necessary for our category and the movement to grow. As the global leader in electric motorcycle sales and innovation, we welcome the challenge and believe our business will benefit from a respected brand entering the space. We have 12 years of R&D, manufacturing and sales experience that we will use to maintain our competitive advantage.”
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