Bates Footwear Partners with Acorn Woods Communications to Launch New PowerSports Footwear
Cycle News Staff | July 7, 2015
This is a press release from Bates Footwear…
Bates Footwear, a division of Wolverine Worldwide, has selected Acorn Woods Communications as its agency of record to provide strategic and creative marketing consultation as the brand launches a new line of motorcycle footwear in 2015.
“This is an exciting time for all of us at Bates,” said Onder Ors, President of Bates Footwear. “We are experts in providing shoes that are built for both protection and comfort, and we know that our philosophy of quality and innovation will resonate with motorcyclists. We have assembled an experienced team who have spent extensive hours in R&D to engineer a cutting-edge line of riding footwear available specifically for motorcyclists.”
“We are very excited that Bates will be partnering with Acorn Woods Communications for the launch of a new line of motorcycle footwear. Welcoming this major corporation and its innovative new products is an important milestone for the motorcycle industry,” said Acorn Woods President Ron Benfield. “The Bates Footwear team is passionate about the products that they make and has a long heritage of supporting the soldiers that wear them, and we are excited to bring that passion to motorcyclists.”
Bates PowerSports Footwear is available in the Bates online shop and through select PowerSports dealers.