Harley-Davidson “Let’s Ride Challenge” Kicks off on February 27

Harley-Davidson has revealed the details for the second annual Let’s Ride Challenge Ride for Heroes and invites all motorcycle riders to join.

This is a press release from Harley-Davidson…

Milwaukee, WI (February 27, 2026) – Harley-Davidson is proud to reveal details of the second annual Let’s Ride Challenge Ride for Heroes and invites all motorcycle riders across the country to join this ride as a tribute to the military members, veterans, and first responders who protect and serve our communities. The goal is more ambitious than ever – 100 million accumulated miles, each mile bringing us closer to a $1 million donation to organizations that support the heroes who have our backs. As participating riders rack up the miles, they may also compete to win one of five new Harley-Davidson motorcycles and earn other awards for mileage milestones. The Let’s Ride Challenge® Ride for Heroes runs from February 27 to October 31, 2026.

Key Let’s Ride Challenge Updates for 2026

• Let’s Ride Challenge Ride for Heroes is now open to riders of all motorcycle brands.
• Register online, through the H-D App, or at an authorized Harley-Davidson dealer.
• Earlier start date of February 27 adds a month of riding to the program.
• Mileage Rewards may be earned at five mileage milestones.

The organizations supported by the 2026 Let’s Ride Challenge Ride for Heroes are: American Legion Riders, Combat Veterans Motorcycle Association®, Concerns of Police Survivors (COPS), Motorcycle Missions, National Association of Buffalo Soldiers and Troopers, Rolling Thunder, Wounded Warrior Project, and Veterans of Foreign Wars.

All motorcycle riders who are U.S. residents (except Hawaii) are invited to participate. Contestants are not required to be members of the Harley Owners Group® (H.O.G.). However, H.O.G. members have an opportunity to earn exclusive rewards with each mile they ride, including a $5000 bonus if they win one of the five new 2026 Harley-Davidson motorcycles, and those who join H.O.G. between February 27 and April 30 using a dealer referral code will earn 1000 bonus points.

To enter the Let’s Ride Challenge, visit any authorized Harley-Davidson dealership, scan the 2026 Let’s Ride Challenge Ride for Heroes in-store QR code and enter the registration information, including your motorcycle VIN. Registration may also be completed at Let’s Ride Challenge™ Ride for Heroes or through the H-D App. However, riders must visit a Harley-Davidson dealership to validate initial mileage. The more you ride, visit dealers to update your mileage and collect keywords between February 27 and October 31, 2026, the higher your Rev Score. The highest Rev Score for each of the five mileage tiers will win a 2026 Harley-Davidson motorcycle. Special rewards can be earned by reaching Let’s Ride Challenge Ride for Heroes milestones.

A Harley-Davidson motorcycle will be awarded to the top rider in each of five mileage tiers:

• Silver Tier: (1 to 2500 Miles) 2026 Harley-Davidson Nightster model
• Gold Tier: (2501 to 4000 miles) 2026 Harley-Davidson Street Bob model
• Platinum Tier: (4001 to 5500 miles) 2026 Harley-Davidson Fat Boy model
• Diamond Tier: (5501 to 7500 miles) 2026 Harley-Davidson Street Glide model
• Black and Orange Tier: (7501 + miles) 2026 Harley-Davidson CVO Road Glide model

Go to H-Dletsride.com for more contest details and complete rules*. Then visit an authorized Harley-Davidson dealership and start riding!

*NO PURCHASE/PAYMENT NEC. THIS IS A CONTEST OF SKILL. Offered only to motorcycle riders, above age of majority & legal US/DC res (excludes HI). Other elig restrs apply. Contest starts on 2/27/2026 at 8 AM EST & ends 10/31/2026 at 11:59 PM EDT. You must have smartphone/mobile device capable of scanning QR Codes to register (one time only) & obtain periodic mileage validations at participating Harley-Davidson dealerships and at Dealer-specified events to compete. DATA RATES MAY APPLY. MAY NOT BE AVAIL IN ALL AREAS OR ON ALL DEVICES. Contestants are scored based on combination of miles ridden & dealer engagement credits. Results will be tabulated & winners will be determined no later than 12/31/2026. Prizes: Black & Orange Tier GP Motorcycle (1): 2026 H-D® CVO™ Road Glide®*. ARV: $44,999. Diamond Tier GP Motorcycle (1): 2026 H-D® Street Glide®*. ARV: $25,499. Platinum GP Motorcycle (1): 2026 H-D® Fat Boy®*. ARV: $22,899. Gold Tier GP Motorcycle (1): 2026 H-D® Street Bob®*. ARV: $14,999. Silver Tier GP Motorcycle (1): 2026 H-D® Nightster®*. ARV: $9,999. *GP Motorcycle winners who are eligible and paid Harley Owners Group® or Passenger members prior to 10/31/2026 only will also receive $5,000 check, which will increase their prize ARV by $5,000. This is only awarded to elig Harley Owners Group® mbrs. Limit 1 GP Motorcycle/person. Each Motorcycle Prize winner must pay tag/title/dealer & fees prior to claiming Motorcycle Prize & are resp for all other taxes/costs not stated above. Other restrs apply. For full rules (incl partic dealerships, registration/mileage validation steps, contest scoring, eligibility, winner determination & prizes) & Winners’ List (avail no later than 12/31/2026), visit h-dletsride.com. Sponsor/Operator: Mighty Loud, Inc. All rights reserved. Void where prohibited. Donations made to military, veteran and first responder organizations will not affect your participation in this challenge.