Buell Motorcycle Co. has officially entered the production phase of its Super Cruiser, completing VIN 0001 on September 26, 2025.
Grand Rapids, Michigan – Buell Motorcycle Co. has taken the Super Cruiser from concept to the concrete and has officially entered the production phase of its highly anticipated model, marking a milestone moment for the American motorcycle brand. Last week, Buell began its first builds of the Super Cruiser, completing VIN 0001 on September 26, 2025.
This achievement has been closely watched since the Super Cruiser was first unveiled in February 2023, igniting passion across the riding community. With production underway, Buell is doubling down on its commitment to hand-crafted precision; delivering motorcycles built without compromise.
The very first production Super Cruiser will be on public display October 3–5, 2025, at the Barber Motorsports Museum during Barber Vintage Festival. Upon final federal certifications, VIN 0001 will be formally dedicated and delivered to the museum, cementing its place in motorcycle history.
“These hand-built machines are a true blend of performance and art,” said Bill Melvin, CEO of Buell Motorcycle Co. “We’re proud of the talented team whose dedication and craftsmanship transformed the Super Cruiser from a bold concept into a production motorcycle.”
As part of its commitment to ethical scaling, Buell continues to prioritize its employees and supply chain partners through an intentional ramp up of the model. This measured approach guarantees not only product integrity but also long-term sustainability for the brand and its community.
“We’ve chosen a deliberate path of ramping up production slow and steady to ensure every machine lives up to its promise and every rider feels that unmistakable Buell connection the moment they twist the throttle,” said Jason Anderson, Manufacturing and Quality Director at Buell Motorcycle Co.
Buell has entered production with customer deliveries set to begin following the completion of final federal certifications. Customers who placed a sales order for the Super Cruiser will be contacted within the next two to four months to configure financing and arrange delivery once these approvals are secured.
The production Super Cruiser showcases purpose-built performance parts, including a Fox suspension package, Brembo dual-disc brake system, and Dunlop SportMax Q5A tires. Built with the rider in mind, the Super Cruiser is engineered to offer the flexibility to adapt and accessorize in ways that reflect each rider’s unique style and preferences – a true testament to Buell’s continued legacy.
If you’d like to place a deposit for the Buell Super Cruiser, please visit www.buellmotorcycle.com.
VIDEO | Buell Super Cruiser: The Wait is Over
The following is a press release from May 23, 2025
Buell Motorcycle Co. announces that production of its SuperTouring will commence this fall. MSRP is listed at $23,995 with a special pricing of $22,495 for deposits made between July 1–August 31, 2025.
The following is a press release from Buell…
Grand Rapids, MI — The moment touring enthusiasts have been waiting for is finally here! Buell Motorcycle Co. is thrilled to announce that production of the SuperTouring will commence this fall.
Engineered to unleash freedom on every road, the SuperTouring’s performance components transform ordinary journeys into extraordinary adventures. After months of anticipation, we’re finally unleashing the long-awaited details you’ve been waiting for.
Performance Meets Comfort – MSRP $23,995
The SuperTouring delivers an exceptional riding experience with class-leading specifications:
- 185 horsepower and 102 ft-lbs. of torque
- 439 lbs. wet weight (without bags)
- Industry-leading power-to-weight ratio of 0.421 hp/lb.
*NOTE: Prototype/Pre-Production Specifications Subject to Slight Variances Upon Model Release
These impressive metrics are born from Buell’s racing heritage and maintain our signature Fuel in Frame (FiF) design.
Premium Components Standard
Every SuperTouring comes equipped with premium components:
- Dual-disc Brembo brakes with EBC rotors
- Fox suspension system and steering stabilizer
- Custom Saddlemen seat designed for comfortable two-up riding
- Carbon fiber bodywork
- Dunlop Sportmax Q5A tires
- Redesigned Buell footpegs with improved grip and 1-inch lowered stance
Customization Options
Riders can personalize their SuperTouring with various dealer/customer installed add-on packages:
- Secondary Exhaust + 36 Liter Bags Package – $1,500
- Cut Tips + 36 Liter Bags Package – $2,000
- Quick-Shift System – $495
Early-Bird Pricing Opportunity
Buell is offering an exclusive early-bird discount for enthusiasts who have submitted a pre-order deposit.
- Sales order deposits ($1000) open July 1, 2025
- Special pricing of $22,495 for deposits made between July 1 – August 31, 2025
- Standard MSRP will be $23,995
Pre-order holders will have priority access to submit their sales orders between July 1 – August 31, 2025. Starting September 1, 2025, sales order deposits will open to the general public with an MSRP of $23,995. SuperTouring will be available in the United States and Canada only.
Don’t miss your spot in line, submit your pre-order today: www.buellmotorcycle.com/super-touring
Production and Distribution
We recognize and respect the role of our sales partners in the broader customer journey and are committing to a phased roll-out system.
Initial production will focus on fulfilling direct pre-orders, ensuring our most enthusiastic customers are the first to experience the SuperTouring. Following this first wave of SuperTouring deliveries, our valued sales partners will receive models for their showrooms.
For more information and to secure an early-bird discount, visit www.buellmotorcycle.com.
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