The National Powersports Dealer Association (NPDA) and Powersports Rep Association (PRA) have announced a strategic collaboration.
This is a press release from NPDA/PRA…
Fall Church, VA (June 9, 2025) – The National Powersports Dealer Association (NPDA) and Powersports Rep Association (PRA) have announced a strategic collaboration between the two companies to elevate the powersports Industry. Believing that a rising tide floats all boats, the associations are charting a course for mutual success, centered around the nation’s powersports retailers.
“By advocating for a healthy and personal partnership between the dealer, rep and vendor, we will only strengthen our business relationship resulting in a more professional profitable powersports industry as a whole,” states NPDA Chairman Bob Kee. “We are better together.”
“PRA couldn’t be more thrilled and excited to provide a collaborative approach with the NPDA for the greater good of the powersports industry,” adds industry veteran Tim Calhoun. “An open communication pathway directly from rep/brand to the dealer network is something this industry has been missing for some time. We vow to make the effort in this collaboration to provide premier certified sales professionals in the powersports industry that will align with the Dealerships’ values.”
The common values and goals of this collaboration will unite and strengthen relationships while focusing on accurate and strategic product placement. “This collaboration will also provide direct feedback from the NPDA to the PRA on how we can better our reps’ services.”
Calhoun concludes, It’s time we come together in difficult times to ensure support, resources and productive communication. All of this will hopefully provide some stability and optimism moving forward between Dealer, Vendor/product and representatives.”
For more information, visit powersportsrepassociation.org or https://www.npda.org
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