Influencers get a taste of the immersive product-training experience normally reserved for dealership staff.
This is a press release from Triumph…
Tucson, AZ (March 25, 2020) – Triumph Motorcycles America played host to a group of 40 special guests —including top social media influencers, moto vloggers, musicians, actors, activists and other assorted moto-enthusiasts— at the manufacturer’s annual Triumph Product Immersion event this past month.
Geared toward providing Triumph dealership sales staff an early opportunity to thoroughly test the company’s new-for-2020 product, this year’s annual Triumph Product Immersion was held at the Westin La Paloma resort in Tucson, Arizona. The strategically selected venue offered dealer staff and special guests the opportunity to experience a variety of riding conditions, including the ultra- twisty Catalina Highway, rugged Santa Rita Foothills area and picturesque Saguaro National Park, all aboard a fleet of Triumph’s latest 2020 motorcycles.
This year’s event marks a first for the British marque with the decision to allow a hand-selected group of moto-influencers an exclusive taste of the immersive product training experience normally reserved only for dealership staff.
The event included guided road rides on the class-leading new Street Triple RS, the brand’s flagship cafe racer Thruxton RS and the completely redesigned new Rocket 3 R and Rocket 3 GT, which boast the world’s largest capacity production motorcycle engine churning out the highest peak torque of any production motorcycle. Participants were also treated to on-road and off- road routes aboard the dynamic all-new Tiger 900 Rally Pro and GT Pro adventure models and the Baja-tested new Scrambler 1200 models.
“As a challenger brand, Triumph is proud to be just as innovative with our approach to marketing as we are with new product development,” said Adam VanderVeen, Marketing Director for Triumph Motorcycles America. “Nothing could be more aligned with our philosophy than giving a group of passionate riders an unforgettable experience on the world’s best motorcycles.”
With the inclusion of these influential social media personalities, Triumph looks to both acknowledge the growing importance of a new generation of influencers, while leveraging the combined reach of their more than 5.5 million followers across Instagram and YouTube platforms to help bring firsthand accounts of the brand’s incredible new 2020 product directly to the target audience but from a non-traditional source.
“Being invited by Triumph to test ride their newest models through Arizona mountain curves was a dream so amazing I still wonder if it really happened. My love for Triumph motorcycles just keeps growing the more I learn about the company and their brand message,” said Carolyn F. (@doodleonamotorcycle). “It was an amazing opportunity. I hope they and other companies continue to do events like it, and I will forever be honored to have been included.”
“I’m unbelievably grateful to have been included in the ride in Tucson. Many of us ‘knew’ each other through social media, but to spend a few days riding these amazing machines in such a beautiful setting really made it feel like we were family,” said Ryan Paevey (@ryanpaevey). “The Rocket 3 has my heart. It’s a beautiful machine with a wonderful balance of power and handling. Hoping as hard as I can it’s an experience I’ll get to repeat.”
Triumph Motorcycles America Helping Dealers
Additionally, for the months of April and May 2020, Triumph Motorcycles America will cover all floorplan interest accrued by target-hitting dealers on new Triumph Motorcycles. Additionally, all Triumph Parts, Accessories, and Clothing invoices due in March will be deferred for 30 days.
Rod Lopusnak, General Manager, Triumph Motorcycles America: “The health and well-being of our dealer personnel, customers, and their families remains paramount. We feel that these proactive steps will give our dealers added financial flexibility in dealing with this time of uncertainty. We will continue to monitor the current situation closely and take the necessary actions moving forward.”
For more information, visit www.triumphmotorcycles.com