Motorola Signs as Ducati Corse Official Partner

Press Release | January 24, 2020

And, for the third year in a row, NetApp will be the official sponsor of the Ducati Team.

Motorola signs as Ducati Corse Official Partner

This is a press release from Ducati…

Bologna, Italy (January 24, 2020) – Motorola announced a global one-year official partnership with Ducati, a world leader in motorcycle innovation. As part of the partnership, Ducati unveiled its highly anticipated 2020 motorcycle, which features the Motorola logo. Ducati’s riders, Andrea Dovizioso and Danilo Petrucci, will also sport the Motorola logo on their team’s riding apparel.

As we look at ways to continue elevating Lenovo and Motorola’s brand visibility, the Ducati partnership was a timely and strategic decision. Motorola CMO Francois LaFlamme commented: “Following some of our most recent product launches, Motorola has been subject to increasing global attention and desire, and we are thrilled about the added visibility this partnership will drive for our brand.”

Motorola signs as Ducati Corse Official Partner

Ducati Corse Sporting Director Paolo Ciabatti added, “We are very glad to begin this new and attractive collaboration with Motorola, a historical brand that shares many common values with Ducati: technology, performance and design.”

2020 is set to be an exciting year for both Motorola and Ducati. Francois said, “We feel this is the perfect alignment of two brands and look forward to seeing the Motorola logo at the center of this sport.”

As part of its ongoing multi-year partnership, Lenovo will continue to be the key technology partner for the Ducati Corse team both on and off the track.

NetApp Alongside the Ducati Data-Driven Team for the 2020 MotoGP World Championship

NetApp Alongside the Ducati Data-Driven Team for the 2020 MotoGP World ChampionshipMilan, Italy (January 24, 2020 – NetApp, the leader in cloud data services, today announced that the company has renewed the official sponsorship of the Ducati Corse motorcycle racing team for the 2020 MotoGP World Championship, continuing to lead with digital transformation in the world’s most important motorcycle competition.

The 2020 Ducati MotoGP team was officially presented on Thursday, January 23, in Bologna with an event dedicated to press and partners. Ducati, founded in 1926, is a leading company in the production of sport motorcycles characterized by high-performance Desmodromic engines, innovative design, and the use of cutting-edge technologies. Its range of dynamic models aims to provide an exciting sports driving experience to its customers. In 2012, the company became part of the Volkswagen Group.

Ducati began its collaboration with NetApp in 2018 in order to fully exploit – through its Ducati Corse division – the potential of data in the racing world. Through the renewal of this technological partnership, the motorcycle manufacturer based in Bologna confirms to use its data fabric built on NetApp to continue to lead its digital transformation.

In the last 12 months, Ducati increased the use of hyperconverged (HCI) solutions, which are now the basis for the IT infrastructure of branches in EMEA, APAC and the USA, and are used on the track to further improve performance and competitiveness in the MotoGP World Championship. Furthermore, all NetApp flash solutions are now powering over 200 applications, consolidating and protecting the entire Ducati data environment.

Recently Ducati, supported by NetApp, is delivering innovation and carrying out numerous digital projects ranging from HPC simulations for motorcycle aerodynamics to the development of connected motorcycles, from the design and implementation of the Ducati Link app – which allows all motorcyclists to configure parameters, record performances and itineraries and discover a new way of traveling, up to the improvement of safety and the development of new motorcycles.

“It gives us great pleasure to continue the partnership with NetApp, as we consider data and digital transformation a key component of our strategy for the future and for our success,” commented Claudio Domenicali, CEO of Ducati Motor Holding.

Luigi Dall’Igna, General Manager of Ducati Corse, added: “Thanks to NetApp we were able to develop an even higher performing and more innovative bike and provide to our official riders Andrea Dovizioso and Danilo Petrucci a highly competitive weapon for the new challenge of the MotoGP World Championship. Through data we could explore many interesting solutions during our development and tests.”

Henri Richard, Executive Vice President of Worldwide Field and Customer Operations at NetApp, comments with satisfaction on the renewal of the collaboration: “Digital transformation is becoming critical in every sector and automotive is one of the most advanced, we are happy to support Ducati and in particular their race division, to achieve more success leveraging the power of data. Our customers are watching the partnership with interest to understand and leverage this cutting-edge innovation and collaboration.”

The 2020 MotoGP World Championship will start on March 8 in Losail (Qatar), exactly two years from the beginning of the partnership between Ducati and NetApp. To find out more, visit www.netapp.com/ducati.

For more information, visit www.missionwinnow.com

 

Click here for all the latest MotoGP news.

 

Comments