Yamaha Motor Corporation, USA, attended this year’s Motorcycle Service Technology Competition at Skills USA’s National Leadership Conference.
This is a press release from Yamaha…
Marietta, GA (June 15, 2026) — Yamaha Motor Corporation, USA, is proud to announce its role as the sole OEM supporting this year’s Motorcycle Service Technology Competition at Skills USA’s National Leadership Conference, underscoring the company’s deep and ongoing commitment to the development of America’s youth and the future workforce.
Through its participation, Yamaha Motorsports reinforced its dedication to empowering the next generation of leaders by investing in programs that cultivate career readiness, technical expertise, and leadership skills. This support reflects Yamaha’s broader mission to strengthen workforce development initiatives and expand opportunities for young people across the United States.
“Being the only OEM represented at this year’s National Leadership Conference is both an honor and a responsibility,” said Mike Doughty, General Manager of Sales & Dealer Network Yamaha Motor Corp., USA. “Our involvement demonstrates Yamaha’s commitment not just to innovation in motorsports but also to the people and communities that sustain our industry, especially the young individuals who will lead it into the future.”
Yamaha’s presence at the conference provided students and educators with direct access to industry insights, career pathways, and hands-on learning opportunities. By engaging with emerging talent, Yamaha continues to support education-to-career pipelines that align with the needs of its nationwide dealer network.
This initiative also highlights Yamaha’s ongoing efforts to collaborate with educational institutions and workforce organizations to address skilled labor shortages and inspire careers in powersports, engineering, and technical trades. Yamaha’s dealer network, a critical backbone of its business, directly benefits from these investments as the company helps cultivate a highly trained and motivated workforce.
“Our dealers rely on passionate and knowledgeable professionals,” added Mike “Supporting events like the National Leadership Conference allows us to help build that pipeline ensuring not only the success of our network but also meaningful career opportunities for young Americans.”
Yamaha Motorsports remains committed to fostering innovation, education, and community engagement through partnerships that drive long-term impact.
