99ONE, a new brand created through a collaboration between Beebest and Aleck, is launching the Rogue, a hands-free, mesh-enabled comms system purpose-built for motorcycle riders.
This is a press release from 99ONE…
99ONE Launches Globally with New Take on Motorcycle Communication Technology
A new brand introduces a design-led approach to helmet audio and comms, developed through a partnership combining proven engineering and Western market expertise.
Global brand launch | 2026
Two experienced companies. Two distinct strengths. One shared vision.
99ONE launches today as a new global motorcycle technology brand created through a collaboration between Beebest and Aleck – combining long-standing audio and communication engineering expertise with deep experience building premium, rider-focused brands for global markets.
99ONE is not a rebrand, and not a continuation of either company’s existing product lines. It is a purpose-built brand created to deliver modern communication technology through a bold, unapologetic, design-first lens.
What the Name Means
The name 99ONE comes from a simple truth about riding.
For most riders, 99% of the experience is about enjoyment – the ride itself, the music, the moments with your crew, and the freedom that comes from being connected without distraction.
But there’s also the 1% – the moments when clarity, control, and communication matter more than anything else. When conditions change, when something goes wrong, or when staying connected becomes essential.
99ONE exists to serve both.
It’s a brand built around enhancing the 99% – without ever failing in the 1%.
A balance of lifestyle and reliability. Expression and function. Design and trust.
That philosophy runs through everything 99ONE makes – from the way products look and feel, to how they perform when it matters most.
Why 99ONE Exists
Motorcycle communication technology has matured – but its design language hasn’t.
For years, riders have had access to capable systems, yet most products in the category have converged around the same visual and functional conventions: boxy housings, underwhelming aesthetics, and feature-first thinking that often ignores how the product actually looks and feels on a helmet.
99ONE was created to challenge that status quo.
The brand exists to deliver the features riders expect – clear communication, great audio quality, reliable connectivity and intuitive control – while rethinking how motorcycle technology is designed, presented, and worn.
A Collaboration Built on Clear Roles
The partnership behind 99ONE brings together complementary expertise, with clearly defined responsibilities:
- Beebest leads engineering, product development, and manufacturing, drawing on years of experience developing audio and communication hardware at scale across multiple categories
- Aleck leads brand creation, design direction, positioning, and global market execution, based on its track record building a premium audio and communication brand for demanding outdoor markets
This collaboration allows 99ONE to start from a position of technical maturity while presenting a fresh identity built specifically for riders globally.
What 99ONE Brings to Market
99ONE products are defined by three core principles:
- Design-led, unapologetic aesthetics that complement modern helmets and bikes
- Proven functionality aligned with what riders actually use day-to-day
- Rider-first simplicity, avoiding unnecessary complexity or feature overload
The brand’s debut product, the Rogue, will be the first expression of that philosophy – delivering modern helmet audio and communication through a bolder, more considered form factor.
From the People Behind 99ONE
“Beebest has spent years designing and manufacturing audio and communication products at global scale, delivering millions of units across multiple categories,” said Mr Shao, Founder and CEO of Beebest.
“The engineering behind the Rogue is the result of long-term development, real-world use, and mature manufacturing processes. What 99ONE represents is the opportunity to pair that foundation with a brand and design philosophy that elevates how this technology is experienced by riders worldwide.”
“99ONE was created because both companies recognized the same opportunity,” said Stephen Catterson, Founder and CEO of Aleck.
“The engineering was already there – what was missing was an authentic brand story, positioning and a market approach that truly resonated with riders. This partnership allows each team to focus on what they do best, without compromise.”
“99ONE was built to move the category forward, not repeat what already exists,” said Scott Goldhawk, Chief Brand and Growth Officer at Aleck.
“Motorcycle communication brands have been repeating the same playbook for years. Our role was to take proven engineering and build a brand and go-to-market approach that reflects how modern riders actually think, choose, and connect with their gear.”
What Comes Next
99ONE will debut with its flagship product, the Rogue, launching globally in March 2026. The brand represents the beginning of a broader platform focused on modern motorcycle communication, built on a shared commitment to better serve riders and move the category forward over the long term.
For more information, visit https://reservations.99.one
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