Desert racing legend Scot Harden has been named Beta USA’s newest brand ambassador.
Through this new collaboration, Harden will represent Beta Motorcycles at industry appearances, media projects, and throughout his extensive schedule of riding and trail stewardship activities. A central component of the partnership will see Harden campaigning Beta’s 2026 300 RR Pro and 500 RS models during the Harden Off-Road Event Series, including the Motion Pro Nevada 200 Trailride, Rugged Radios Nevada Rally Experience, and Yankee Fork Rendezvous presented by Red Line Oil.
Additionally, Harden will showcase the Beta lineup during his training programs and ongoing trail maintenance and advocacy efforts across the Western United States.
“We are honored to welcome Scot Harden to the Beta family,” said Tim Pilg, President & CEO of Beta USA. “Scot is one of the most respected figures in American off-road motorcycling. His integrity, lifelong contributions to the sport, and passion for bringing riders together make him the ideal ambassador for our brand.”
“I’m grateful to Tim Pilg, Rodney Smith, and the entire Beta USA team for the opportunity and look forward to representing the brand throughout the 2026 season,” said Harden. CN
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