FMF Racing partnered with 100% to create FMF Vision, a new brand of goggles with an initial collection of more than 50 different goggles across two platforms, PowerCore and PowerBomb.
FMF Vision launched the goggle brand with a full roster of athletes led by 2020 450 MX National Champion Zach Osborne, FMF/KTM Factory Off-road Champion Dante Oliveira and 2020 National Enduro Champion Grant Baylor to name a few.
The PowerCore goggles have a starting price of $22.50, while the PowerBombs start at $42.50 for adult sizes and $32.50 for youth sizes.
VIDEO | FMF Visionary Performance
Here is the complete press release from FMF about the new goggles brand:
Rancho Dominguez, CA (January 12, 2021) – In this sport, the heart of a racer beats within every innovation. In 1973 Don Emler created FMF from a desire to go faster. For nearly 50 years FMF has been leading in the pursuit of precision, power and speed. Now our mission expands. This is FMF Vision!
This unique, standalone partnership between two of the most iconic brands in the sport of Motocross, FMF Racing and 100% have joined forces to create FMF Vision. Visionary Power is the pursuit of the passion these two brands share for the sport we love. FMF Vision launches with a full roster of athletes, led by 2020 MX National Champion Zach Osborne, FMF/KTM Factory Off-Road Champion Dante Oliveira and 2020 National Enduro Champion Grant Baylor to name a few. Utilizing 100%’s championship-proven performance, FMF Vision launches into the new year equipped with top-of-the-line quality that racers can trust.
Welcome to Visionary Performance.
“We have established 100% as the number-one goggle brand in the world and FMF has done the same for exhaust,” said 100% CEO and co-founder Ludo Boinnard. “After working with FMF and the Emler family on multiple projects, it’s exciting to bring together two iconic motocross brands to introduce FMF Vision—a true partnership of Motocross Americana. We will be manufacturing the goggles and organizing distribution globally, while collaborating on marketing efforts to bring the brand to life. Together we will be able to support the industry and sport even more with the addition of the new FMF Vision brand.”
“FMF Racing was built around passion for dirt bikes and performance products,” said Donny Emler Jr, FMF Racing marketing and brand director. “We enjoy giving back to the sport that has made our iconic brand so successful and teaming up with a company like 100% to bring this new vision to life is a remarkable situation. Powering global championship athletes to the podium, we look forward to this new segment for FMF Racing and sharing our Visionary Performance with the world.”
The initial collection offers over fifty different goggles across two goggle platforms: the PowerCore and the PowerBomb. Complete with youth and adult sizes, film systems, over-the-glasses models and a full range of goggle accessories, FMF Vision is set to bring a new Vision to athletes around the world.
For more information, visit fmfracing.com
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