BMW Motorrad Head of Region Americas Trudy Hardy Discusses "Make Life A Ride" On CNN

Press Release | March 6, 2020

Video with BMW Motorrad’s Head of Region Americas Trudy Hardy

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This is a press release from BMW Motorrad…

Woodcliff Lake, NJ (March 6, 2020) – From BMW and Courageous, the brand studio at CNN, comes the video series, The Joy of What’s Next.

In a 2-minute Make Life a Ride episode, award-winning journalist Mariana Van Zeller interviews BMW Motorrad’s Head of Region Americas Trudy Hardy on the joys of riding. Throughout the segment, they discuss the people and inspirations that drive the motorcycle community and how the rider is in the DNA of BMW’s motorcycle innovation.

The Make Life a Ride segment will air on CNN Newsroom (Friday, March 6, at 10 a.m. and Sunday, March 8, at 3 p.m.), CNN New Day (Saturday March 7, at 6 a.m.) and Race For The White House (Saturday, March 7, at 9 p.m.).

VIDEO | BMW Motorrad USA’s Make Life a Ride


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