Covergirl has added Shelina Moreda, internationally-known motorcycle racer, to their roster of new Covergirls.
This is a press release from Covergirl…
New York, NY (October 6, 2017) – Covergirl today announced Shelina Moreda, internationally-known motorcycle racer and the first female to race at the Indianapolis Motor Speedway, to their roster of new Covergirls. An accomplished professional in her own right, she is stepping out from the world of athletics to bring to life another passion: makeup.
“Pro racing is a challenging profession – physically, mentally, and emotionally. I love what I do, and people are often surprised because the sport of racing is largely dominated by men. Makeup is something I’ve always enjoyed, and it’s something that sets me apart when I’m on the racetrack and the only thing you can see are my eyes peering out of the helmet, so that’s the part I especially love to play up. My partnership with Covergirl shows the world that it’s okay to have an active, yet powerful career and still value feeling pretty and I am happy to be able to encourage other people to unapologetically be themselves, pursue what they love, and share it with the world.”
In addition to the time, energy and intensity Shelina has dedicated to overcoming personal and professional boundaries to rise to the top. She also spends time inspiring and empowering other people to do what they love, as she runs an all-female motorcycle-skills school that focuses on building confidence in girls to push past barriers and reach their individual goals.
“Today, wellness is increasingly seen as an important component of inner and outer beauty, but you don’t often see beauty cross over into the world of sports. We want to change that, and it goes beyond sports, too,” says Ukonwa Ojo, Senior Vice President, Covergirl. “People have many varied interests that aren’t mutually exclusive. This is an important element of diversity, and we should celebrate and encourage the freedom of expression that comes along with it. For us, makeup is a very powerful part of that expression, and we couldn’t be more excited.”
For more information about Shelina Moreda, visit www.ShezRacing.com
