Monster Energy has extended its partnership with the SMX League to be the title sponsor of the SuperMotocross World Championship through 2030. The new eight-figure deal begins in 2026 and builds on the brand’s current involvement in the Monster Energy Supercross season.
“Monster Energy first teamed up with Feld Motor Sports as the title sponsor of Supercross in 2007, and nearly two decades later, the partnership is as strong as ever,” said Mitch Covington, senior vice president of motorsports at Monster Energy. “We’re proud to announce that we are now the title sponsor of the SMX World Championship and have extended our title sponsorship of Monster Energy Supercross through 2030—making it one of the longest-running partnerships in our history. Supercross has played a major role in building Monster Energy into the global brand it is today, and we couldn’t be more excited to continue fueling the sport and its incredible fans for years to come.”
“Monster Energy’s expanded title sponsorship of the SMX World Championship further showcases their deep commitment to the sport and its fans,” said Dave Muye, vice president of global partnerships for Feld Motor Sports and SMX. “We share the same loyal and passionate fanbase craving adrenaline-fueled experiences, making this partnership a continued natural fit that fuels excitement on and off the track. Monster’s shared vision for growth and constant innovation is what has made our relationship so successful over the years. I can’t wait to see what we accomplish together in this new chapter.”
Monster Energy will continue to use SMX events to drive traffic into grocery and convenience stores in each market throughout the season. Monster’s popular can-redemption and recycling program—which grants fans free entry into FanFest—will continue, with the program expected to reach two million recycled cans by 2026. A new licensed product framework will further expand opportunities for the championship. Fans can also expect Monster’s significant presence at pre-race FanFest activities to continue, featuring unique activations such as free on-site haircuts from Monster Energy barbers, tattoo artists, VR simulators, product sampling and thrilling BMX, FMX, and other motorsport stunts and performances.CN
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