Kuryakyn, Twin Power and Biker’s Choice will have a joint exhibition at this year’s 2025 Sturgis Rally, located in the J&P Cycles parking lot.
This is a press release from Turn 14 Powersports…
Sturgis, SD (July 23, 2025) – Motorcycle enthusiasts attending the legendary 2025 Sturgis Motorcycle Rally will have a prime opportunity to engage with three of the most iconic names in the V-Twin world: Kuryakyn, Twin Power and Biker’s Choice. These three powerhouse brands are proud to announce their joint exhibition at this year’s rally, located in the J&P Cycles parking lot, a critical destination for riders seeking performance, style and innovation for their bikes.
The exhibit will feature product showcases, live installations, exclusive giveaways and opportunities to speak directly with product experts.
“Sturgis is an annual pilgrimage for so many riders in the V-Twin community and we’re excited to connect face-to-face with our customers from all over the country,” said Bob Schuetz, President of Turn 14 Powersports. “We’re thrilled to be back at Sturgis, teaming up three of our iconic brands with J&P Cycles, right in the hub of the rally.”
From Wednesday, July 30, to Saturday, August 9, rally-goers can explore the latest products and meet the product designers and the experts who developed some of these companies’ industry-defining products. The display at J&P Cycles will have many of the newest parts in stock and ready for riders to take home with them.
Riders can check out Kuryakyn’s newest accessories including the Enygma collection and the Sturgis debut of Kuryakyn Leathers by River Road. For those who demand more from their ride, Twin Power will showcase its legendary performance parts. Biker’s Choice will feature gear and hard parts trusted by dealers and riders alike for over four decades.
Eric Maurer, Marketing Manager, added, “Sturgis is incredibly important for these brands. It’s about our product experts meeting and talking directly with riders, hearing their feedback, and understanding what they truly need.”
The Sturgis Rally runs from August 1 to 10, 2025. This is the 85th rally, started by local motorcycle dealers Pappy and Pearl Hoel as a gathering of friends.
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