Best In The Desert announces that the upcoming Vegas-to-Reno race will debut with full integration on WatchParty, the motorsports entertainment platform designed to unify and elevate the way fans, teams, and promoters experience live racing.
This is a press release from BITD…
Las Vegas, NV (July 21, 2025) — Best In The Desert is proud to announce that the upcoming Vegas-to-Reno race—one of the most iconic and demanding off-road events in North America—will debut with full integration on WatchParty, the groundbreaking motorsports entertainment platform designed to unify and elevate the way fans, teams, and promoters experience live racing.
For years, off-road racing fans have had to cobble together a race-day experience from scattered sources—jumping between team Instagram stories, third-party trackers, race organizer websites, and delayed social media updates—making it nearly impossible to follow the full story of a race as it unfolds. Even teams and promoters have struggled with fragmented communication and limited fan engagement tools.
WatchParty changes that. For the first time in desert racing history, everything is in one place.
“Vegas-to-Reno is one of the longest single-day off-road races in the U.S., and now it’s going to set a new standard for how the world watches off-road racing,” said Bryan Folks, CMO of Best In The Desert. “This partnership with WatchParty gives our fans, our racers, and our staff a single, integrated command center for everything—video, data, tracking, you name it.”
WatchParty is built from the ground up to serve the needs of modern motorsports fans and professionals. The platform offers:
- Multi-Feed Video Canvas – Watch from every angle with feeds from official broadcasts, in-car cameras, drones, and on-course camera ops.
- Immersive 3D Tracking & Streaming Integration – Real-time competitor positions overlaid on interactive terrain maps alongside live feeds.
- Instant Timing, Scoring & Leaderboards – Immediate access to race stats with customizable leaderboards and social media integration.
- Community-Driven Experience – Integrated feeds from Instagram, Race-Dezert forums, and other social channels fuel the conversation without ever leaving the app.
“WatchParty was designed to fix a broken experience,” said Dustin Camilleri, Co-Founder of WatchParty. “You shouldn’t need three apps, five browser tabs, and a spreadsheet to follow your favorite off-road race. Now you don’t.”
This race will also mark the beginning of a limited-time free trial period for WatchParty, allowing fans to explore the full range of features. While core functionality will remain free, subscription-based upgrades and premium features will be introduced in the coming months to support ongoing development and expanded race coverage.
With Vegas-to-Reno as its proving ground, WatchParty aims to redefine how desert racing is consumed and celebrated—putting power and personalization in the hands of every viewer, while giving teams and promoters a centralized, professional-grade tool for delivering and managing coverage.
Fans can access the full Vegas-to-Reno experience live on WatchParty from race day through final results. Additional platform announcements and future event integrations are expected in the coming months.
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