S&S Cycle is excited to announce the promotion of Howard Kelly to VP-Marketing effective April 14, 2025.
This is a press release from S&S…
Viola, WI (May 19, 2025) – S&S Cycle is excited to announce the promotion of Howard Kelly to VP-Marketing effective April 14, 2025. Kelly has been back with S&S Cycle since September 2024, having previously worked at S&S from 2004-09. Upon his return, Kelly was immediately assigned several major projects that had previously stalled. Kelly and his marketing team have been going full throttle ever since.
“I am pleased to announce the board’s decision to promote Howard Kelly to VP-Marketing effective immediately,” said S&S owner/director Brett Smith. “For the past several years the board has eagerly awaited a marketing leader able to launch a comprehensive dealer catalog, establish a strong presence at industry events, and reinstate the creativity of S&S projects with various builders.” Smith went on to say, “Howard started in September, launched our first catalog distributed to dealers in nearly 10 years—in time for the holidays, and was able to identify and collaborate with six of the most highly regarded custom bike builders in time for launch by Daytona in March. By any standard, Howard very much deserves this leadership role and I’m very thankful to have him back at S&S Cycle.”
With the Vintage Tour launched and creating significant excitement, Kelly and the team are already starting to focus on 2026 initiatives. Stay tuned to see what S&S Cycle brings to the industry next.
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