The new partnership of HANX For Our Troops & Harley-Davidson aims to raise money and awareness for veteran support.
This is a press release from Harley-Davidson…
Milwaukee, WI (July 11, 2024) – Harley-Davidson Motor Company proudly announces a partnership with HANX For Our Troops, a mission-driven consumer products brand committed to uplifting and supporting veterans and their families. This partnership aims to raise money and awareness for veteran support, reflecting both brands’ dedication to honoring and assisting veterans.
As part of this partnership, HANX Coffee will be available at select Harley-Davidson events, 100% of the profits from HANX Coffee goes to supporting veteran charities. The first event where HANX Coffee will be available is the Harley-Davidson Homecoming Festival in Milwaukee on July 25-28.
In addition, Harley-Davidson will launch a rider challenge in September, encouraging riders to log their miles using the Harley-Davidson app. For every mile logged, Harley-Davidson will donate $1 to support veteran-related causes, reinforcing its longstanding commitment to those who have served.
“This is a grand opportunity to contribute to the Veteran Community with the great American institution of Harley-Davidson,” said Tom Hanks. “Fuel for a million road trips. Pour me a double.”
“Partnering with HANX for our Troops is a unique and meaningful opportunity for Harley-Davidson,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “This collaboration embodies the American spirit and allows us to honor and support the brave men and women who have served their country. Together, we are committed to giving back to veterans and making a positive impact on their lives.”
The partnership between HANX for our Troops and Harley-Davidson signifies a powerful alliance between an organization dedicated to honoring veterans and an iconic American brand, united in their commitment to giving back to those who have served.
For more information about this partnership please visit Harley-Davidson.com.
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