Boz Bros To Sturgis

Press Release | June 27, 2014

The following is from the City of Sturgis Rally & Events

Sturgis, SD – June 26, 2014 – The City of Sturgis is very excited to team up with Ben and Eric Bostrom, “The Boz Bros,” to bring a new element to the Sturgis Motorcycle Rally.   2014 will be the inaugural year of a multi-year partnership with the legendary brothers hosting a ride and a night at the Sturgis Dragway during the annual Sturgis Motorcycle Rally.  “Moving forward we want to ensure young motorcyclists, the sport bike community, and two wheel enthusiasts from all walks of life feel welcome at the Sturgis Motorcycle Rally for many years to come.” said Brenda Vasknetz, Sturgis Motorcycle Rally Director.

Eric Bostrom has earned 4 national titles in both dirt track racing and road racing totaling 46 AMA victories.  Ben Bostrom is an X-Games gold medalist and former AMA Superbike, Supersport, and Supermoto national champion.

“The Boz Bros Night at the Sturgis Dragway” will take place on Tuesday, August 5th and Ben and Eric will host “The Boz Bros Sturgis Ride” on Wednesday, August 6th.  For more information, please visit 

“It’s been a couple of decades since we’ve been to Sturgis. When we were kids we came with our Dad, Dave Bostrom, to compete in the Sturgis Short track and ½ mile”  said Ben Bostrom “We are excited to come back and be apart of this historic event!”

The Boz Bros won’t be coming to Sturgis alone!  They will be taking over a parking lot at the corner at Exit 32 off I-90 and hosting some of their friends through out the 74TH Annual Sturgis Motorcycle Rally.   They will be filling “The Corner at Exit 32” with motorcycle madness starting on Monday, August 4th – so be sure to stop by on the way to Main Street in downtown Sturgis.  UNKNOWN Industries Riders, Buddy Suttle and Nick Leonetti from the famed “Harley Wheelies” YouTube series will be performing daily Freestyle Harley Riding Demos throughout the week.  There will be music, food, vendors, merchandise, and all things moto with more to be announced.  Expect to be see Brammo Electric Motorcycles on display as well as hip, young bike builders that will be showcasing their latest masterpieces.

On Tuesday, August 5th starting at 7:30 p.m. and going into the night Eric and Ben invite everyone down to the Sturgis Dragway to compete.  “The Boz Bros Night at the Sturgis Dragway with Rickey Gadson” will be a one-of-a-kind race event.  This event is open to all.   Seriously, if you want to race it, Eric and Ben will line you up: sport bikes, pit bikes, golf carts, café racers, and of course, Harley’s!  You bring it and you get to race it down the 1/8 mile at the Sturgis Dragway!  Boz Bros’ friend and 10-time Pro Champion Drag Racer Rickey Gadson will be on hand as the Boz Bros event ambassador. “I’m excited to support my friends and introduce my drag race school, ‘Launch Like A Pro,’ to a wider demographic of riders” expressed Rickey Gadson who will be hosting a riding seminar at the event. “I think it will be a fun event and hope to introduce a lot of people to the sport of drag racing.”   Tickets to witness the races, or to register to race can be purchased at the gate for only $25. Visit or call Sandra Alberti at 208-850-5795.

“The Boz Bros Sturgis Ride” will take place Wednesday, August 6th.  The ride starts at the City of Riders Motorcycle Expo, and will be a scenic 60-mile ride through the Black Hills with a memorable stop at the Deadwood Franklin Hotel where all registered riders will be provided with snacks, beverages, and a group photo.  As riders continue on the ride they will be hosted to a BBQ at the ride’s last stop, the World Famous Knuckle Saloon.  Participants will also receive a one-of-a-kind gift bag with a limited edition ride shirt.  Space for the ride is extremely limited – sign up early and pay for the ride at  The first 50 advance online ride registrations will be entered to win an autographed Eric Bostrom replica Icon helmet or a Ben Bostrom replica Shoei helmet.  Participation in the ride will allow you to enjoy an incredible experience for a good cause with proceeds benefiting the Sturgis Youth Recreation programs.

Further information can be found on the Sturgis Motorcycle Rally website:

Ben and Eric Bostrom will also be hosting The Boz Bros Stars Race at the 2nd Annual Sturgis Downtown Supermoto race September 12-14, 2014.  This race event is free to the public and is a crowd pleaser with high speed racing through downtown Sturgis Main Street.

Follow Ben and Eric Bostrom online for updates.

Facebook: Eric Bostrom & Ben Bostrom

Twitter: @BozBros & @BenBostrom

Instagram: @BozBros & @BenBostrom



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