Johnny Campbell Racing Inc. (JCR) and Western Power Sports, Inc. (WPS) announced a multi-year partnership to promote the FLY Racing brand, as well as to design, develop and distribute Johnny Campbell signature-branded FLY riding gear and off-road products.
The move announces FLY Racing commitment into the off-road segment.
Starting in 2012, the entire JCR/Honda team will wear FLY Racing exclusively, and as the signature line develops, will look at adding additional riders.
“We are very excited about our new partnership with Johnny Campbell and the entire JCR program,” said FLY Racing Terry Baisley in a release. “As FLY Racing makes a bold expansion into the off-road market, Johnny’s input, experience and exposure will be an important part of the program. FLY Racing welcomes Johnny and we look forward to many exciting things on the horizon.”
“I’m excited about the opportunity to work with FLY Racing and WPS,” Campbell said. “They have a great distribution network and are committed to excellence. We race through the harshest terrain on the planet and put products to the ultimate test. I need to work with the companies that can provide the durability and performance to withstand whatever we encounter and I am confident in FLY Racing products to get the job done. I have a long history with Terry Baisley of FLY Racing and look forward to what the future brings”