AMA Gets Road Race Series Sponsors

Press Release | March 4, 2009

The following is from AMA Pro Racing…The Army National Guard and Parts Unlimited will join together in 2009 as the respective title and presenting sponsors of the AMA Pro National Guard American Superbike presented by Parts Unlimited class. The announcement was made by officials from both organizations and AMA Pro Racing in a press conference today at Daytona International Speedway, site of Thursday’s 2009 season-opening AMA Pro American Superbike race.

The paring of the National Guard with Parts Unlimited gives AMA Pro American Superbike one of its strongest title partnerships since the series first ran as a National Championship in 1976. The National Guard is also the first-year title sponsor of the No. 54 National Guard Jordan Suzuki GSX-R1000 AMA Pro American Superbike and rider Geoff May while Parts Unlimited is celebrating its 10th year as the title sponsor of the Parts Unlimited Canada Superbike Championship.

“The National Guard is an American institution and Parts Unlimited has maintained an iconic presence in North American motorcycle racing for a decade,” said AMA Pro Racing President Roger Edmondson. “We are honored that these respected organizations have come together to support AMA Pro National Guard American Superbike presented by Parts Unlimited and look forward to a successful inaugural season and many more mutually beneficial years to come.”

Complementing its team and series presence, the National Guard will also be the title partner of the Hometown Heroes portion of AMA Pro Racing’s web site This program will highlight hometown riders and crew members that grew up within the vicinity of AMA Pro Road Racing events as well as service men and women from the same region.

“We planned our involvement in motorcycle road racing with the Jordan Suzuki team but never thought we would be able to launch that program with a complementary title position with the entire AMA Pro American Superbike division,” said Sergeant First Class (SFC) John Metzler of the National Guard Bureau Advertising Strength Maintenance Division. “We see a clear spirit of teamwork and cooperation from the new AMA Pro Road Racing that complements the values inherent in the Army National Guard. With a large number of motorcycle enthusiasts in the Army National Guard and future enthusiasts this was a great partnership.”

The National Guard is the oldest component of the Armed Forces of the United States and one of the nation’s longest enduring institutions. The National Guard operates in all 50 states, three territories (Puerto Rico, Guam and the Virgin Islands) and the District of Columbia. For more information, visit the National Guard’s Web site at

For more than 40 years, Parts Unlimited has been the premier North American powersports parts and accessories distributor and the number-one choice of dealers who want to provide customers with the finest selection of quality products from the top brand names in the industry. Parts Unlimited supports dealers and consumers with friendly service, fast shipping and technical support for every product sold in its stores. Parts Unlimited’s parent company is LeMans Corporation, which has its worldwide headquarters in Janesville, Wisconsin, and more information can be found at”Parts Unlimited is proud to be the presenting partner in the 2009 AMA Pro National Guard American Superbike class and it is a great way to join with race fans to promote the ‘We Support the Sport!’® philosophy,” said Parts Unlimited Motorsports Manager Hylton Beattie. “Our new involvement in AMA Pro National Guard American Superbike presented by Parts Unlimited is the ideal continuation of what has been a very successful involvement in Superbike racing for 10 years. We are honored to support the National Guard’s primary title sponsorship as the featured presenting title sponsor and believe this pairing is as strong as any in motorsports.”The following is from AMA Pro Racing…AMSOIL has reached an agreement with AMA Pro Road Racing that will see one of the world’s leading synthetic oil brands expand their presence in the motorsports community as the Official Oil of AMA Pro Road Racing and the presenting partner of the AMA Pro Daytona SportBike class.

Based in Wisconsin, AMSOIL introduced the world’s first API-qualified synthetic motor oil in 1972. It has since developed an expansive line of high-quality synthetic lubricants, fuel additives and filtration products that continue to push the boundaries of lubrication science and redefine the performance possibilities of modern machinery and engines. AMSOIL offers products that deliver the same level of performance and protection to racers on the track and fans in the stands.

“It has been 36 years since AMSOIL brought the benefits of synthetic lubricants from jet engines to internal combustion engines, and we look forward to continuing this history of impressive performance in AMA Pro Daytona SportBike presented by AMSOIL,” said Jeremy Meyer, Race Program Manager for AMSOIL, INC. “The new AMA Pro Daytona SportBike class should offer some of the most competitive motorcycle road racing ever seen in the United States and we are honored to be one of the high performance components in the new AMA Pro Road Racing.”

A new class for 2009, AMA Pro Daytona SportBike presented by AMSOIL is a battleground between quick-handling 600cc motorcycles and a variety of big-bore bikes from Buell, Aprilia and Ducati. Daytona SportBikes are race-tuned descendants of some of today’s top high-performance production motorcycles and the class promises to deliver some of AMA Pro Road Racing’s best and most competitive racing.

“AMA Pro Daytona SportBike presented by AMSOIL is going to co-headline AMA Pro Road Racing and it is only because of the support of fine partners such as AMSOIL,” said AMA Pro Racing President Roger Edmondson. “Along with the AMA Pro American Superbike class, the Daytona SportBike division will provide a perfect partnership showcase for companies such as AMSOIL and we are honored to have them on board.”

For information on AMSOIL Motorcycle Oils, any of the premium products AMSOIL offers, or to locate an AMSOIL dealer, visit or call 1-800-777-8491.The following is from AMA Pro Racing…Shoei and its exclusive distributor Helmet House have reached an agreement with AMA Pro Road Racing that will see the world’s leading premium helmet brand named the “Official Helmet of AMA Pro Road Racing” and the presenting partner of the AMA Pro SuperSport presented by Shoei class.

Shoei Premium Helmets are already the choice of many top AMA Pro Road Racing riders and now the brand will have even more exposure at series events and an expanded online presence. In addition to its official product position and SuperSport presenting role, Shoei will also be the title partner of the upcoming AMA Pro Safety Page on

“Shoei is celebrating its 50th anniversary in 2009 and we couldn’t think of a better way to bring attention to this milestone in North America than by entering a partnership with the new AMA Pro Road Racing,” said Bret Milan, Marketing Manager for Shoei Safety Helmet Corp. “Shoei has built an impressive motorcycle racing legacy in the last half century but also has a firm eye on the future through this partnership that supports tomorrow’s stars in AMA Pro SuperSport presented by Shoei.”

AMA Pro SuperSport presented by Shoei is AMA Pro Road Racing’s showcase of the sport’s next generation of motorcycle racing stars today. The proving ground series is reserved strictly for up-and-coming riders between the ages of 16 and 21 who compete on 600cc sport bikes that are only minimally modified from what you will find at your local Suzuki, Yamaha, Kawasaki, Honda or other motorcycle dealerships.

“We couldn’t think of a better partner than Shoei to not only join us as the ‘Official Helmet of AMA Pro Road Racing’ but also to use their respected experience and reputation in helping to develop motorcycle racing’s next wave of talent,” said AMA Pro Racing President Roger Edmondson. “Shoei brings to these talented young athletes and all involved in AMA Pro Road Racing a commitment to quality and history of excellence that is second to none.”

Based in Japan, Shoei manufactures the world’s most advanced motorcycle helmets using many proprietary manufacturing and design technologies in two state-of-the-art and company-owned factories. Every Shoei helmet is fully developed using an in-house wind tunnel to optimize design, ventilation and quietness for the rider.

Further development is accomplished in competition and Shoei helmets are put to the ultimate test in races by leading Road Racing, Supercross and Off-Road Racers the world over. The list includes reigning AMA Pro SuperSport Champion Ben Bostrom, reigning Formula Xtreme Champion Jake Zemke, Kevin Windham, Josh Grant, Yukio Kagayama and Destry Abbott, among other notables. Additional information is available through Shoei Safety Helmet Corporation at (714) 730-0941 or House is the exclusive United States distributor of Shoei Helmets and the Calabasas Hills, California-based company has been a leading distributor of helmets, motorcycle apparel and gear for the last 40 years.

By Press Release