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Internet Broadcasts for the AMA XTRM Supermoto Championship

MotoPR to Produce

Moto Public Relations, LLC (MotoPR) has signed a licensing deal with XTRM Networks, the promoter of the AMA XTRM Supermoto Championship series, to produce the Internet broadcasts for the entire six-round series. MotoPR has partnered with sports broadcast and commercial firm, A Fine Mess Production, to tape and co-produce these broadcasts. While the Internet broadcast series will cover the racing action, focus will be placed on showing the lifestyle, personalities, technology and environment that is unique to supermoto.

A Fine Mess recently produced a demo video during a pro practice session hosted by MISuperMoto in Michigan. This demo allowed for the crew to create an innovative graphics package for the series and provide for use as a promotional tool. A Fine Mess has produced broadcasts and commercial projects for HUMMER, MTV Networks, a wrestling series, and been a part of the broadcast team for IndyCar, the NBC Gravity Games, NFL films, and the NHL on NBC.

"We are pleased to have MotoPR and A Fine Mess onboard as they bring a fresh new approach to broadcasting aspects of our Parts Unlimited AMA Supermoto Championship series which will be packed with action and incredible downtown venues never seen before," said Myron Short, XTRM Sports Network's senior director of business development.

The broadcasts are expected to be between 45-60 minutes with four-to-five lifestyle segments per episode. A regular feature will be "How do you supermoto?" which will include profile interviews with athletes or integral members of this racing series with behind-the-scenes footage of their involvement and level of commitment. Another regular segment will be "Tech Talk" on a technology-related subject with a different race team each week. Additional segments will be interviews with key athletes as the series progresses. The presenting sponsor, first round download launch date, and placement of the broadcasts will be announced shortly after the opening round of the AMA XTRM Supermoto Championship this weekend at Evergreen Speedway near Seattle, Washington.

"Supermoto is a fascinating sport and what will drive more non-riding fans to it is showing the lifestyle and unique racing environment via a professionally-produced broadcast," said Bryan Peckinpaugh, president of MotoPR. "Dennis Anderson of SuperMotoOnline.com was integral in helping secure this important project and will serve in an advisory role. I've worked with A Fine Mess and its owner Scott West on past projects and this sport will be blown-away by their professionalism and creativity."

Teams, athletes, and related sponsors that want to learn more may contact MotoPR at bryan@motopr.com or 313-575-1245.

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