Press Releases


Racer Killed At Pikes Peak

Article - Monday, June 30, 2014

Bobby Goodin passes after crash at Pikes Peak Hillclimb.


Bend It Like… David Beckham’s Custom Triumph
Bend It Like… David Beckham’s Custom Triumph

Article - Tuesday, June 10, 2014

The Triumph Bonneville used by the soccer star in a BBC documentary about riding through the rainforest.


Aprilia USA Announces The Caponord Demo Tour

Article - Tuesday, May 20, 2014

A nationwide tour of Aprilia’s new Caponord with four-patent Aprilia Dynamic Damping technology


Erik Buell Talks World Superbike, Hero, And More
Erik Buell Talks World Superbike, Hero, And More

Article - Friday, February 21, 2014

Erik Buell’s EBR team is about to embark on its World Superbike venture… but that’s only half of it.


EBR awarded Global Business Development Program Grant

Article - Wednesday, February 19, 2014

EBR awarded Global Business Development Program grant from
Wisconsin Economic Development Corporation


Vice President of Polaris Motorcycles Receives Industry Award

Article - Wednesday, February 19, 2014

Steve Menneto, Vice President of the Polaris Motorcycles division overseeing both the Victory motorcycles and the Indian Motorcycle Brand receives “Industry Leader of the Year” award.


Husqvarna Motorcycles Welcomes Steve Lawler As Brand Manager

Article - Wednesday, February 19, 2014

In the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager.


EBR Congratulates Founding Dealers

Article - Tuesday, February 4, 2014

More than 60 local dealers across 26 states will be first to carry new 1190RX models


Yamaha Holds Its Annual Feed The Children Event
Yamaha Holds Its Annual Feed The Children Event

Article - Friday, December 20, 2013

Champions on hand for the special charity event, including King Kenny Roberts himself


KTM Announces New 2014 Contingency Program At KTMCash.com

Article - Tuesday, November 26, 2013

All new program and online platform expands support to KTM racers, dealers and promoters.