One thing about the motocross community that’s no doubt endearing to its loyal members is the compassion companies show to the sport’s fallen riders. And while many injure themselves participating in the sport we all come together, some fall in other ways – such as 2008 WSX Lites champion Jason “JLaw” Lawrence.
One company has stepped up and chosen to back the fallen star with sponsorship assistance for the upcoming 2010 competition season. No Fear MX gear and casual apparel is confident Lawrence is on track to getting his act back together and returning to the high level of competition he enjoyed through amateurs and into the pro ranks.
“I can’t begin to explain how much this means to me, for a company as important to the MX industry as No Fear to have my back,” said Lawrence. “This gives me hope for another chance, something to work hard for.”
No Fear and Lawrence enjoyed a long-standing relationship through Lawrence’s highly successful amateur racing career. Teaming up for multiple amateur MX national titles, Lawrence did his part to elevate the No Fear brand amongst the dirt-covered teens that frequent Anytown, USA, MX tracks. His punk rock style even back then lent itself powerfully to No Fear’s aggressive attitude and contemptuous brand image built in motocross and throughout the action sports world.
“No Fear still believes in Jason as a racer. But, more importantly, we believe in him as a person and welcome him back to the No Fear family,” said company founder Mark Simo. “We’re looking to give him a second chance, lend him a hand in his recovery process and supply him with some sick gear and support as he works hard to return to the greatness he enjoyed in 2008.”
Added Crown AMG’s Scott Sepkovic: “I’m looking forward to Jason making a positive change in his life. And the fact that No Fear has come on board, in talking to Jason, has certainly helped that process along.”