IRVINE, Cal. (March 3rd) – Powersport Media is proud to announce the acquisition of Cycle News, America’s Motorcycle News Source™, in a purchase agreement with Motorcycle Aftermarket Group (MAG) in which all staff, properties, editorial and sales efforts remain intact and ongoing.
Powersport Media LLC was founded by Sean Finley, Bryan Robb and Jesse Ziegler to take over ownership of Cycle News. These three industry professionals have vast experience in publishing, digital media and editorial content and look forward to working with the Cycle News team to expand on the potential for the iconic brand. Digital Throttle, which has been contracted by MAG to manage the advertising sales operations for Cycle News for the last five years will continue to serve that role. So it will be business as usual for the advertisers.
The Cycle News website and weekly digital magazine content will continue to be managed by Editor, Kit Palmer, Road Test Editor, Rennie Scaysbrook, and Art Director, Sunny Kwon, who also have the support of a talented pool of contributors. The website was re-launched in November with a new mobile responsive design and the digital magazine continues to provide timely content to a loyal readership. Readers spend an average of 15 minutes per session reading the magazine, consuming the extensive bike test, news and event coverage in a unique, multi-media format.
“Like many motorcycle enthusiast, I grew up reading Cycle News and it has been exciting to work with the team over the past five years,” said Sean Finley, co-founder of Powersport Media. “Cycle News serves a unique niche in the market with the timeliest bike and product reviews available and most in-depth racing and industry news coverage. The all-digital delivery aligns with media consumption trends and we have some exciting ideas to expand delivery options and readership.”
“On behalf of the Cycle News staff I thank MAG for their partnership over the last five years,” said Kit Palmer, Editor. “They kick-started the all-digital magazine format and have been a supportive partner of our efforts. Cycle News was founded and thrived for many years as a small, independent company and now is a great time to return to that environment. We look forward to being more nimble and embracing new ideas to serve and grow our readership.”
“Cycle News is an industry leader, and has been for over five decades, bringing motorcycle news and information to all those seeking it,” Kevin Strawbridge, President, MAG Media Group, said. “MAG was honored to be a custodian of this publication since 2010 and are equally excited to be turning over the reins to Powersport Media, LLC. The staff, including Kit Palmer, Rennie Scaysbrook and Sunny Kwon, and the long-time contributors, has been instrumental in creating the content that makes Cycle News a top ‘go to’ resource. We are looking forward to seeing how this grows in the years ahead.”
Cycle News is the most respected news source in the motorcycle industry. For nearly 50 years, Cycle News has been delivering the most timely motorcycle news every week. In February 2011, Cycle News re-launched as an innovative and interactive digital magazine, combining the highest editorial and photography standards with the interactivity and engagement of a digital format. Cycle News continues to grow and evolve, reaching enthusiasts around the globe on tablets, smartphones and computer screens. Cycle News is committed to delivering timely content in a high-quality, compelling format that encourages advertisers and readers to share their favorite motorcycle stories.
Industry professionals Bryan Robb, Sean Finley and Jesse Ziegler founded Powersport Media in February 2016. Their combined experience in digital advertising, publishing and editorial, as well as their passion for powersports, ensures the highest quality experience for readers and most valuable insight for partners in the industry is their top priority.