Ducati Busts Sales Records
Rennie Scaysbrook | February 1, 2016
There’s plenty to smile about at Ducati North America. The company recently reported sales figures from 2015, and with 12,132 units sold in the U.S., Canada and Mexico, numbers are up 14.1% over 2014. This marks the sixth straight year of sales growth for Ducati North America.
Much of the growth can be attributed to Mexican sales, which are up more than 85% (over 1000 units sold last year) thanks to Ducati’s new exclusive dealers. The U.S. is credited with the bulk of North American sales at 9674 units sold (a 10% increase) while Canada moved a total of 1458 bikes (up 12%).
Ducati’s new Scrambler line proved to be a big seller in 2015, as well as the 899 Panigale and the Monster 821. The 1299 Panigale and Multistrada 1200 were also standout sellers.
“Our success in North America is the result of the hard work of the entire Ducati organization and our network of dedicated dealers,” Dominique Cheraki, outgoing CEO of Ducati North America. “I am proud of what we have collectively achieved during the past five years of my tenure and I’m enthusiastic of what the future holds for the brand.”
Ducati anticipates even more growth in 2016 with the all-new XDiavel, which Cycle News will have a chance to ride this week, and more all-new models including the Multistrada 1200 Enduro coming soon.
“It’s a tremendous honor and responsibility to lead Ducati North America into the next chapter,” said Jason Chinnock, the newly appointed CEO. “I am confident that we have a strong internal management team. This, coupled with an outstanding dealer network and a tremendous product offering, will give us the ability to fully capitalize on this opportunity in this market.”