Motorcycle Superstore Named As MotoAmerica Official Partner
Press Release | April 15, 2015
This is a press release from MotoAmerica…
Costa Mesa, CA (April 15, 2015) – MotoAmerica has announced Motorcycle Superstore as an official long-term partner of the MotoAmerica AMA/FIM North American Road Racing Championship and the exclusive online retailer of the series.
Motorcycle Superstore will be the title sponsor of the Aftermarket Expo at all MotoAmerica events and a major supporter of its television broadcasts with both commercial units and in-show features. Additionally, Motorcycle Superstore will also support MotoAmerica’s digital platform with Bonnier Motorcycle Group. Motorcycle Superstore has millions of consumers who will now be reached with key MotoAmerica promotions and content – helping the sport to grow its audience.
“It’s great to see Motorcycle Superstore come on board as an official partner for our series,” said MotoAmerica President and three-time 500cc World Champion Wayne Rainey. “Motorcycle Superstore is a great brand and a big part of the successful LDI/MAG Group. It’s great to have them with us as we get off to a fresh start with the MotoAmerica Series.”
“We are honored and excited to have Motorcycle Superstore become an official partner and our exclusive aftermarket retailer,” said MotoAmerica Commercial Director John Church. “Their program is much more than just marketing. It is the cornerstone of a commercial platform that will enhance and augment the participation of every aftermarket brand that invests in MotoAmerica.”
The number-one online retailer of motorcycle and powersports gear, accessories, tires and parts in the U.S., Motorcycle Superstore was founded by Don Becklin in 1998. By merging his understanding of the Internet and his passion for motorsports, Becklin turned his dreams into the reality of what is the massive online retailer Motorcycle Superstore is today.
“Motorcycle Superstore was started by a road racer to support his own racing,” said Mark Rodgers, Brand Marketing Manager for Motorcycle Superstore. “What MotoAmerica is doing for road racing is something we couldn’t pass up the opportunity to be a part of. We look forward to seeing our customers at the racetrack and sharing our passion for the sport and the products these athletes are using.”