Motorcycle Superstore takes on ALS Ice Bucket Challenge

Cycle News Staff | August 26, 2014

$4,700 donated to the ALS Association

The ALS Ice Bucket Challenge is taking the nation by storm, raising over $79 Million (as of Aug 25th) for researching a progressive neurodegenerative disease.

Motorcycle Superstore accepted the ALS Ice Bucket Challenge and offered to donate $100 per employee who took the plunge. Forty-seven employees stepped up to the plate and doused themselves with ice water, resulting in a $4,700 donation to the ALS Association. Tucker Rocky, J&P Cycles and those with a Motorcycle Superstore Bell Helmet have been officially challenged.

Check out the video here:

The Powersports community is filled with compassionate enthusiasts. We encourage all of you to find a charity that means something to you and get involved.

Click here to donate and watch more ALS Ice Bucket Challenge videos:

To get more information on Motorcycle Superstore, please visit