Series Sponsor, TV Package For Superbike Shootout Series

Paul Carruthers | April 2, 2014

Photography by Brian J. Nelson
The newly named Superbike Shootout – the three-race series scheduled for Auto Club Speedway, Sonoma Raceway and Miller Motorsports Park – has a title sponsor and a TV package, according to a release issued today by GEICO.

GEICO, who was the title sponsor of the AMA Pro Road Race Series last year and who sponsor’s Team Hammer’s AMA Daytona SportBike and Superbike team, has partnered with Team Hammer Promotions to present the GEICO Motorcycle Superbike Shootout with the series set to begin with the Yamaha SoCal Nationals at Auto Club Speedway on April 26-27 in Fontana, California. From there it will continue with the Pacific Nationals at Sonoma Raceway on May 3-4 in Sonoma, California, before concluding with the Mountain Nationals at Miller Motorsports Park in Tooele, Utah, May 24-25.

Each of the events will feature one Pro Superbike and one Pro Sportbike race on the final day of competition. In addition, MAVTV will broadcast two one-hour shows from each of the three events, according to the release.

Team Hammer Promotions partnered with regional organizations and sanctioning bodies for each event: Fastrack Riders/WERA Motorcycle Roadracing for Fontana, American Federation of Motorcyclists for Sonoma, and Utah Sport Bike Association for Salt Lake City.

“We couldn’t have done it without the help of GEICO Motorcycle,” John Ulrich said in the release. “GEICO is a big supporter of motorcycle racing in the United States, and we’re really grateful for its support of the series.”

Each of the events will include a full schedule of other motorcycle classes in addition to Pro Superbike and Pro Sportbike.

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Paul Carruthers | Editor

Paul Carruthers took over as the editor of Cycle News in 1993 after serving as associate editor since starting his career at the publication in 1985. Carruthers has covered every facet of the sport in his near-28-year tenure at America’s Daily Motorcycle News Source.