The following is from Factory Effex Inc…
Valencia, CA – Factory Effex, Inc. has entered into its first ever apparel specific athlete endorsement with world class 450 Supercross rider, Justin Brayton.
The agreement encompasses a wide range of licensed apparel products that range from Hats, Hoodies, T-Shirts, and Jackets, as well as Factory Effex branded soft good products.
“Our brand has been a globally recognized name in the motorcycle industry for nearly 2 decades, says Scott Gilly, Vice President of Factory Effex. “We have managed to take advantage of our global brand awareness to grow our line of goods in several new areas over the years above and beyond just graphics and seat covers for both on and off-road motorcycles. We have had the opportunity to work with several of our key OE licensed partners that have supported us in our development of officially licensed apparel. Over the last three years we have taken a limited line of hat’s and T’s to a line that consists of about 100 unique products.
With this growth we have realized the need to create a team of elite athletes in both the off-road and sport bike markets to help us with the branding and promotion of this category of our business. Justin Brayton was an easy choice for Factory Effex as our first ever apparel specific sponsored athlete. We have worked with Justin over the years where we sponsored several of the teams he has raced for, his image and skills on a motorcycle are undeniable. This was a perfect fit for us both”.
Look for a full range of premium JB10 spring release goods that will be added to the FX line of products that will be available through our Global FX distribution centers as early as March 2014.