Jesse Rooke Teams Up With Tucker Rocky/Biker’s Choice

Press Release | October 23, 2013

The following is from Tucker Rocky…

Tucker Rocky/Biker’s Choice has announced the inking of a long term exclusive partnership agreement with legendary custom builder/designer, Jesse Rooke. The new partnership will see Rooke developing a complete offering of custom and performance products for both the Harley-Davidson and Metric segments. While the full scope of the project has yet to be made public, expect the assortment of Rooke Customs parts and accessories to include everything from exhaust systems and air cleaners to floorboards and wheels.

Jesse Rooke is a world renowned custom builder/design visionary who got his start in the industry building trend setting “one off ” motorcycles for everyone from the hardcore enthusiast to the biggest names in Hollywood. With a reputation for crafting distinctive head-turning designs and ultra fast build times, Rooke is one of the most sought out custom builders in the industry today. Regarding his signing with Tucker Rocky/Biker’s Choice, Rooke was quoted, “Having worked with some of the greatest names in the industry, I am truly excited about the prospect of partnering with Tucker Rocky/Biker’s Choice so that we can offer Rooke branded products to a much broader segment of the motorcycling world.”

When asked about the recent agreement, Charlie Hadayia, Director of Biker’s Choice said, “I’m really excited about the opportunity to collaborate and work with Jesse to bring the Rooke brand to the powersports market.” Dan Courtney, President of Tucker Rocky/Biker’s Choice went on to say, “We couldn’t be happier to have Jesse Rooke onboard, his distinctive, innovative style will be a major competitive differentiator for Biker’s Choice”.

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