Product Showcase: Bell Custom-Fit Helmet

Cycle News Staff | September 18, 2013

 Twenty-five lucky consumers will have the opportunity to purchase a custom-fitted Bell Star Carbon Helmet made with Bell’s proprietary 3D-imaging program at the upcoming World Superbike race at Laguna Seca.

Those who prepay for the experience on Bell’s website will also get VIP treatment at the race. To find out more about the offer, visit, and check out this video below:


$1100, 800.216.9446

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