First Look: 2013 Ducatis From EICMA

Henny Ray Abrams | November 12, 2012

Ducati opened EICMA 2012 with a host of new models, though none as stunning as last year’s Panigale Superbike.

The first order of business was Ducati CEO Gabriele del Torchio’s state of the company address. In short, Ducati is doing better than ever, with a projected 44,000 plus units expected to be sold worldwide in 2012. Through October, the latest month sales figures were available for, the biggest market by far was the U.S. with 8457 bikes sold. Italy is a distant second with 5442 followed by Germany’s 4502.

But the crowd didn’t come to listen to a spreadsheet being recited. They wanted to see new bikes and Ducati didn’t disappoint. The presentation was left to Ducati’s Claudio Domenicali, the company’s general manager.

Cover was broken on Ducatis 2013 Hypermotard at the EICMA Show in Italy today. The bike will sell for  11 995.

Cover was broken on Ducati’s 2013 Hypermotard at the EICMA Show in Italy today. The bike will sell for $11,995.

The first bike the wraps came off of was the Diavel Strada, a new model that adds touring capabilities to the muscle bike. The Strada has ABS, Ducati Traction Control, and Ducati riding modes to control the 162 hp.

Next up was the Panigale R, Ducati’s Superbike red flagship now which was updated with World Superbike competition in mind.

The auditorium went dark for the next intro, with the sound of the Hypermotard filling the room as riders rode one each of the Hypermotard and Hypermotard SP down the aisles and onto the stage.

The Hypermotard SP model will carry an MSRP of  14 695.

The Hypermotard SP model will carry an MSRP of $14,695.

The newest Ducatis are new from the ground up, with both using the 110 821cc Testastretta engine in a new trellis frame. Marzocchi forks are on the front, an Ohlins shock in the rear. Combined with Ducati’s electronic packs, these are the hooligans in the line.

They were joined at the end of the program by the Hyperstrada, a full touring version of the bike complete with three riding modes, a touring screen and seat, luggage bags, a center stand and other touring essentials.

The Ducati Hyperstrada will sell for  13 295.

The Ducati Hyperstrada will sell for $13,295.

EICMA 2012 officially opens to the media on Tuesday, November 13, with more goodies certain to be unveiled.

Henny Ray Abrams | Contributing Editor

Abrams is the longest-serving contributor at Cycle News. Over the course of his 35-some years of writing and shooting photos, he’s covered events from MotoGP to the Motocross World Championship - and everything in between.