More Sales Records For Ducati

Cycle News Staff | July 12, 2012

Sales at Ducati North America reached a new 12-month high, surpassing the previous record set in 2007, with 10,094 new motorcycles delivered, according to a release issued by Ducati today.

A retail-sales gain of 26 percent was also recorded in Q2 compared to the same period in 2011, Ducati says, marking the eighth consecutive quarter of growth. This success further solidifies North America’s position as Ducati’s largest global market.

Ducati also reported substantial growth for the brand’s apparel and accessories line with a 25 percent increase in Q2.

Ducati says its growth was fueled by the arrival of new models in dealerships, including the 1199 Panigale Superbike, and the confidence-inspiring Streetfighter 848. Also new to the Ducati product line is the Diavel Cromo.

“There are many factors that led us to reach this milestone, but none are as significant as the constant support we receive from our passionate customers and the tremendous contributions that are made daily by our dealer partners,” said Cristiano Silei, CEO of Ducati North America. “Combined with the company’s most attractive commercial and marketing programs to date and the largest product line in our history, we are confident this growth will continue into the rest of 2012.”