GEICO To Sponsor AMA Pro Road Racing

Paul Carruthers | July 27, 2012

MONTEREY, CA – JULY 27 – AMA Pro Racing announced this afternoon at Mazda Raceway Laguna Seca that GEICO Motorcycle will be the series title sponsor for what will now be known as the GEICO Motorcycle AMA Pro Road Racing Series. The sponsorship starts with this weekend’s races at Laguna Seca and will continue through the season and into the 2013 series.

The deal is for the rest of 2012 and for the 2013 and 2014 seasons with a points fund slated for all three years. This season’s fund will be $25,000 with that money being split up amongst the top three ($15,000 for the winner, $6000 for second and $4000 for third) in the final point standings. In the following two years, the fund will pay out $50,000 a year to the top five in the final point standings ($20,000 for first, $12,000 for second, $7000 for third, $6000 for fourth and $5000 for fifth).

GEICO, who currently sponsors the Suzuki team featuring Martin Cardenas in the Daytona SportBike class as well as GEICO Honda team in AMA Motocross/Supercross, is the first series sponsor for AMA Pro Road Racing since Chevy Trucks backed the series in 2004.

“Building up the sport is on everybody’s mind at AMA Pro Racing and we work hard at it every single day,” said Crouch in a press conference in the media center this afternoon. “It was important for us to find the right title partner, one that would help the entire paddock, and we found that in GEICO. One of the fastest of the relationship and one that will really help support the growth of the sport is the GEICO year-end points fund that will contribute $150,000 to the AMA Pro National Guard Superbike riders over the next three seasons.”

Crouch was joined in the press conference by Peter Kirschner, the Powersports Marketing Buyer for GEICO.

“As an avid supporter of AMA Pro and the motorcycle community, GEICO is proud to announce a new partnership that’s multi year with the AMA Pro Road Racing Series,” said Kirschner. “We worked with several people at the AMA Pro office over the last six months to develop a program that reinforces our commitment to the fans, teams and the motorcycle community. We know the AMA Pro road racing fan is very passionate and supportive of the brands involved in the sport and that is really important to us.”

Paul Carruthers | Editor

Paul Carruthers took over as the editor of Cycle News in 1993 after serving as associate editor since starting his career at the publication in 1985. Carruthers has covered every facet of the sport in his near-28-year tenure at America's Daily Motorcycle News Source.