Harley Extends NHRA Agreement
Cycle News Staff | June 29, 2012
With the Harley-Davidson Museum in downtown Milwaukee as a backdrop, hundreds of motorcycle enthusiasts in the audience, and the Harley-Davidson Screamin’ Eagle/Vance & Hines Pro Stock Motorcycle team in attendance, Harley-Davidson and NHRA officials announced yesterday that the Harley-Davidson Motor Company has extended both its official program with NHRA and its title sponsorship of the NHRA Harley-Davidson Sportsman Motorcycle Series through the 2016 season.
“This relationship began in 2006 and this extension represents the strength of the partnership between two iconic American brands: NHRA and Harley-Davidson,” said Tom Compton, president, NHRA. “We are excited to extend this sponsorship through the 2016 season and appreciate everything the Harley-Davidson Motor Company has done and will continue to do to build and grow NHRA.”
The Harley-Davidson Screamin’ Eagle/Vance & Hines Pro Stock Motorcycle team first entered NHRA competition aboard Harley-Davidson V-Rod in 2004, and has since claimed five NHRA Full Throttle World Championships, including three consecutive with rider Andrew Hines (2004-‘06) and two titles with Eddie Krawiec (2008, 2011).
“This relationship between Harley-Davidson and the NHRA has been rewarding at all levels,” said Harley-Davidson Racing Manager Kris Schoonover, “from the team’s success on the track to our interaction with the many Harley-Davidson riders and fans who attend every NHRA event, Harley-Davidson and drag racing really work well together, and the company is pleased to extend this partnership.”
This extension continues the all-encompassing involvement of Harley-Davidson with NHRA at a number of levels, including the NHRA Full Throttle Drag Racing Series and NHRA Lucas Oil Drag Racing Series. As the official motorcycle of NHRA, Harley-Davidson has an extensive presence on-site at NHRA Full Throttle Drag Racing Series events as well as in the ESPN2/ESPN2HD broadcasts.
One of the more popular elements on-site at each event in NHRA’s Nitro Alley is the Harley-Davidson display, which provides fans with the opportunity to see the latest Harley-Davidson motorcycles and enjoy many interactive elements. The company also will continue its motorcycle giveaway promotion in conjunction with NHRA Full Throttle Drag Racing Series events and maintain entitlement of the NHRA Harley-Davidson Sportsman Motorcycle Series.
The NHRA Harley-Davidson Sportsman Motorcycle Series is contested in four of NHRA’s seven divisions within the NHRA Lucas Oil Drag Racing Series. The sponsorship provides Harley-Davidson with the opportunity to extend its brand across the country through NHRA’s sportsman racing community.
