Infineon Raceway Disappearing
Cycle News Staff | May 23, 2012
Infineon Raceway will cease to exist as of Friday, June 1. The raceway will still be there, just not the name.
Infineon Technologies, the U.S. arm of the German company Infineon Technologies AG, has chosen not to renew its naming rights when the ten-year contract expires on June 1. Raceway management is actively searching for a new partner to take over naming rights, though nothing is imminent. They’ve set a late fall deadline to formally make a name change, with or without a new naming rights sponsor.
Prior to Infineon buying the naming rights ten years ago, the track was named for Sears Point, the land mass that it sits on that reaches into San Pablo Bay in Sonoma County. Despite the name change to Infineon Raceway a decade ago, many people still referred to the 2.32-mile, 12-turn track as Sears Point.
Rather than revert to Sears Point Raceway, the track will use use the regional designation of “Sonoma.” And the track’s online presences will reflect the change. They can be found online at www.racesonoma.com, on Facebook at facebook.com/racesonoma and on Twitter @racesonoma. The phone number remains 800-870-RACE (7223).
The next major event is the Sonoma Historic Motorsports Festival on June 2-3, followed by the Toyota/Save Mart 350 Sprint Cup race on the weekend of June 22-24.
