Buell Partners With Motorcycle Company From India

Cycle News Staff | February 22, 2012

The sponsor Erik Buell couldn’t tell us about when news broke that he’d signed Danny Eslick to ride his EBR 1190RS in the AMA Superbike Championship has been announced: Hero MotoCorp.

Hero MotoCorp (nee Hero Honda Motors Ltd.) calls itself the “world’s largest manufacturer of two-wheelers.” The India-based company, which produces some 16 models of small capacity motorcyles, will back both of Buell’s teams – Eslick on the Team Hero EBR and Geoff May on the Amsoil Hero EBR – in the 2012 AMA Pro National Guard Superbike Championship.

According to a press release, Hero “will receive technology inputs and design cues for their future models from EBR.”

Hero is also looking at bringing Buell’s sportbikes to India.

“The Indian two-wheeler industry is set to evolve and it is only natural that as the a market leader, we are driving this change,” said Pawan Munjal, managing director and CEO of Hero MotoCorp. “As part of the plan, Buell will play an integral part in giving shape to some of my dream two-wheelers for the discerning youth of today. “

Buell, chairman and CTO of EBR said: “EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both Hero and EBR share the common commitment of manufacturing world class two-wheelers with technology of the future.”