Press Release | January 22, 2011
The following is from Rockstar…ROCKSTAR ENERGY DRINK enters the world of MotoGP racing in dramatic fashion with sponsorship of returning World Champion Jorge Lorenzo. Recognized world wide, Jorge Lorenzo – The Spartan – is one of the fastest men on the planet, and has the most dynamic personality in the sport. In addition to winning the MotoGP World Championship title, Lorenzo accumulated nine first place victories, seven pole position starts, sixteen podiums, and a record breaking three hundred and eighty three points in the 2010 season. ROCKSTAR looks forward to an exciting and successful title defense in the 2011 MotoGP racing season.Said Lorenzo about the deal, “It is a pleasure to secure this sponsorship agreement with ROCKSTAR ENERGY DRINK, and I believe that this is the start to a very close relationship. I love to be different than the others in my sport and I believe I’ve got that with ROCKSTAR ENERGY DRINK. This is my first American sponsor ever, and no other rider in MotoGP has an endorsement deal with ROCKSTAR. I am very proud to bring the ROCKSTAR brand into our sport, and I can only hope to offer the same results for 2011 that I delivered last year.”Jason May, EVP Marketing for Rockstar Energy Drink, expresses his enthusiasm, “Jorge is an fantastic brand ambassador for ROCKSTAR, we couldn’t be more excited about this deal. Very few things say ‘energy’ better than MotoGP, and there is no better rider is the series to support ROCKSTAR than Jorge Lorenzo. As we continue to expand ROCKSTAR’s international footprint, our alignment with Lorenzo will further propel ROCKSTAR’s positioning as a global brand.”
