Press Release | April 1, 2010
Yamaha is excited to announce the return of the Boz Bros Bike Show at the Red Bull U.S. Grand Prix at Mazda Raceway Laguna Seca (July 23-25, 2010) and the Red Bull Indianapolis GP (August 27-28, 2010). In 2010, the Boz Bros Custom Bike Show adds an exciting twist – the addition of Silver Star Casting Company as the presenting sponsor. The show draws ten amateur custom bike builders and ten professional builders from across the country to compete on site for the best Yamaha custom motorcycles.Silver Star Casting Company will add a new dimension to the show by offering a Silver Star clothing prize pack to the winning builders, a media sponsorship package and championship ring to the pro builder with the highest combined points.”As a brand that’s built for champions, we wanted to show our support for the best bike builders in the country by sponsoring the Yamaha Boz Bros Custom Bike Show,” says Silver Star President and CEO Luke Burrett.”Because my husband and I are both avid riders, we are thrilled to be working with Yamaha and integrating our personal passion into more moto-inspired clothing for our brand,” adds Silver Star Vice President Charis Burrett.Bob Starr, General Manager National Communications for Yamaha is equally enthusiastic about the partnership: “The Boz Bros Show is all about individuality, and the Yamaha owners participating in the show have worked hard to turn their motorcycle into a rolling reflection of their personal taste and style”Yamaha Sportbike owners from around the country are invited to enter their own personalized R1, R6, FZ1, or any other Yamaha sportbike into Yamaha’s 2010 Supersport Virtual Bike Show and MotoGP contest for the chance to win one of 100 pairs of free tickets for Laguna Seca and 50 pairs of tickets for Indy.For more information or if you are interested in participating please visit:www.yamaha-motor.com/sport/ssvbs/SuperSportShow.aspx
