Rockstar On for AMA Motocross

Press Release | January 5, 2010

After elevating American Motocross to historic success in 2009, MX Sports Pro Racing and the Alliance of Action Sports (Alli) are proud to announce a new partnership that will further elevate the most prestigious motocross championship on the planet. Beginning in 2010, ROCKSTAR Energy Drink will serve as the new “Official Energy Drink Partner” of the Lucas Oil AMA Pro Motocross Championship.

Additionally, ROCKSTAR Energy Drink will be the event title sponsor of six of the 12 rounds on the 2010 schedule, including three rounds that will air live on NBC: “ROCKSTAR Energy Drink High Point National” in Mt. Morris, Pa., on Saturday, June 12, “ROCKSTAR Energy Drink RedBud National” in Buchanan, Mich., on Saturday, July 3, and “ROCKSTAR Energy Drink Unadilla National” at New Berlin, N.Y., on Saturday, August 14.

“After the resounding success of the 2009 Lucas Oil AMA Pro Motocross Championship, it’s important for our athletes and teams to keep up all of this momentum in 2010 and beyond,” stated MX Sports Vice President Davey Coombs. “ROCKSTAR Energy Drink is exactly the type of partner we need.”

“We are thrilled to have ROCKSTAR Energy Drink join our solid roster of quality sponsors in the 2010 Lucas Oil Motocross Championship,” said Mark Carter, GM Affiliate Properties for Alli. “We are really looking forward to working with their team in the continued growth and development of this series.”

“Motocross is a crucially important focus for Rockstar, and aligning the brand with the legacy that is the Lucas Oil AMA Pro Motocross Championship cements our commitment to the sport” said Jason May, EVP Marketing for Rockstar. “We look forward to another exciting season of world class racing, and are thrilled to see the series yet again elevated to new heights.”

The 2009 Lucas Oil AMA Pro Motocross Championship 250 and 450 class champions were both members of the ROCKSTAR-backed Suzuki Factory Racing team.

2010 AMA Pro Motocross Championship Schedule

May 22             Hangtown Motocross Classic     Rancho Cordova, Calif.

May 29             Glen Helen Raceway                  San Bernardino, Calif.

June 5              Freestone Raceway                   Wortham, Texas

June 12             High Point Raceway                  Mt. Morris, Pa.

June 19             Budds Creek Motocross            Mechanicsville, Md.

June 26             Thunder Valley Motocross         Lakewood, Colo.

July 3               RedBud                                    Buchanan, Mich.

July 17              Spring Creek Motocross            Millville, Minn.

July 24              Washougal Motocross               Washougal, Wash.

August 14         Unadilla Valley Sports Center     New Berlin, N.Y.

August 28         Moto-X 338                               Southwick, Mass.

September 4     Steel City Raceway                    Delmont, Pa.


For fan and racing information on the 2010 Lucas Oil AMA Pro Motocross Championship, log onto

By Press Release