Can-Am Returns As Title Sponsor
Racer Productions, producers of the Grand National Cross Country (GNCC) Series, announced today that BRP Can-Am will return as title sponsor for the 2008 GNCC tour. Can-Am made its debut as GNCC title sponsor in 2007.
“Can-Am really helped take the GNCC Series up a notch last year,” says GNCC Trail Boss Jeff Russell. “They supported us on the track and off, providing great machines and equipment for our staff and building a variety of fun promotions for our fans, like demo rides. They also help fund our GNCC TV program on Versus. We’re really thankful for everything they have done to aid in the Series’ growth.”
“GNCC racing brings not only racers together in the spirit of competition, but friends and families together as well,” says Bernard Guy, ATV marketing director at BRP. “We are in the business of fun, and see the GNCC Series as a way to give back to those who embrace the lifestyle of off-road recreation.”
Look for a variety of 2008 Can-Am ATVs at GNCC events this season. The entire GNCC track crew will be outfitted with Outlander ATVs to assist in course design, maintenance and patrol. Can-Am also plans to host free riding demos at several events throughout the season.
“Our customers, just like GNCC faithful, are enthusiasts and we enjoy the opportunity to support this gathering,” concluded Guy.
The 2008 Can-Am Grand National Cross Country Series kicks off with the Triton GNCC in Melbourne, Fla. on March 1-4. ATVs will practice on Saturday, March 1, and race Sunday, March 2. Bikes will practice on Monday, March 3, and race Tuesday, March 4.