Carr Gets Ford Deal

Paul Carruthers | January 10, 2002
Officials at Chris Carr Racing and Ford Motor Company announced today that Ford’s Quality Checked Certified Pre-Owned Program will be the new title sponsor for the Chris Carr Racing Team for 2002, according to a release issued by OMS, Carr’s management company.

This ground-breaking flat track sponsorship contract is for one year. Terms of this unprecedented deal were undisclosed.

Carr, the defending AMA U.S. Flat Track Champion, said the deal came about, according to Carr, through some mutual friends and business partners.

“This is a pretty big deal. And not just for my race team, but for the sport of flat track in general,” said Carr, who also won U.S. FlatTrack titles in 1992 and ‘99, in the press release. “I can’t think off hand of any outside-the-industry Fortune 500 companies that have been a title sponsor for a dirt track race team. And hopefully this will open some doorsand, ultimately, pay dividends to other riders down the road as well.”

Ford’s Quality Checked Certified Pre-Owned Program manager Mike Dennis, a former amateur motocross and hare scrambles racer, looks forwardto the relationship with flat track racing’s top rider.

“Ford Motor Company is proud to sponsor Chris as this year’s returning national flat track champion,” said Dennis. “This is our first venture into a primary motorcycle sponsorship and we see it as a strong chance to cultivate a new customer base. It will be a way for Ford to promote its Quality Checked Certified Pre-Owned Program, provide exposure for new Ford car and truck products and benefit the U.S. Flat Track program.”

Said Carr of his new sponsor: “With the struggling economic times right now, people are looking at all the options to fill their vehicle needs. We want to educate people that Ford’s Quality Checked Certified Pre-Owned Program is out there.”

Ford’s Quality Checked Certified Pre-Owned Program delivers a professionally inspected quality used vehicle, which includes a factory warranty and road side assistance program, according to the release.

Paul Carruthers | Editor

Paul Carruthers took over as the editor of Cycle News in 1993 after serving as associate editor since starting his career at the publication in 1985. Carruthers has covered every facet of the sport in his near-28-year tenure at America's Daily Motorcycle News Source.