BMW Pulls Out Of Paris-Dakar
In an effort to pursue other motorsport opportunities, BMW Motorrad will not enter the 2002 Paris-Dakar Rally and will concentrate on the International BoxerCup instead, according to a release issued by BMW today.
“After four very successful years in desert rallies with two victories in the Dakar Rally as the absolute highlights, we have decided to set other priorities for our future motorsport activities”, states Berthold Hauser, the Sports Director of BMW Motorrad, in explaining the decision.
BMW Motorrad will pursue the International BMW BoxerCup being held throughout Europe for the first time this year during three Grand Prix and four World Championship Endurance Races.
“Otherwise we do not have any specific plans for the future right now,” says Hauser, “but we will naturally keep a very close eye on the development of international motorcycle racing.”
In assessing other opportunities, BMW Motorrad will in each case evaluate events based on appropriate product representation, whether the sport involved is in line with our image and resulting media interest and response, according to the release.