SFX Motor Sports Group announced Drag Specialties as the presenting sponsor of National Dirt Track Series, sanctioned by Formula USA.
The 12-race season will begin in late spring in Virginia, running through summer and on into October with the traditional Concours D’Elegance/K&N Filters Del Mar Mile finale at the Del Mar Fairgrounds.
At National Dirt Track events, Drag Specialties will be branded in local media campaigns and at the events which will continue associating Drag Specialties with the excitement of flat track racing and the traditions of the sport.
Drag Specialties is the largest family owned business in the motorcycle and powersports industries. Started 33 years ago, Parts Unlimited/Drag Specialties is now the world’s largest aftermarket supplier of motorcycle, ATV, snowmobile and personal watercraft products.
“Drag Specialties consistently lives up to its own slogan ‘We support the sport,'” SFX Motor Sports vice president Mike Kidd said. “We’re thrilled that Drag Specialties has elevated its participation with the Formula USA National Dirt Track Series. We’re extremely proud to carry on the tradition of dirt track racing and thrilled to offer the National Dirt Track Series sanctioned by Formula USA to riders and fans across America for the second straight year. The second series is going to be bigger and even better.”